Bison, Inc., recently announced a new donation program to help boost pandemic-stressed sports equipment budgets at Lincoln-area high schools caused by the disruption in sports schedules and event attendance over the past year.
Nick Cusick, founder and CEO of Bison tells KLIN News that he heard how the pandemic put a big dent in high school athletic budgets and decided to take action. Schools depend on gate ticket and concession sales to purchase athletic equipment and that came to a halt when events were canceled due to COVID-19. Many fundraisers were also canceled.
“Bison is excited to offer $1,000 in ‘Bison Bucks’ to 16 local high schools that can be used to purchase Bison basketball, volleyball, soccer, and other sports equipment through their preferred Nebraska-based sporting goods dealer,” Cusick said. Bison will be distributing the donations to each athletic director and certificates can be used until the end of the calendar year.
The Lincoln-based manufacturer has been one of the industry’s top suppliers of sporting goods equipment for more than 35 years. As a longtime supporter of the National Federation of State High School Associations and current exclusive corporate partner for the sport of basketball, Cusick says, “Bison is proud of the impact we both play in high school athletes’ development as players and as students.” He says this is also a thank you to schools and sporting good dealers who also supported them over the years.