The hotel being built at Nebraska Innovation Campus will be named The Scarlet, it was revealed during an Aug. 18 event. The name and brand package for the 154-room Marriott Tribute property was created by Archrival, a Lincoln creative agency.
“While the majority of our work is around the country, we take the greatest pride when there is an opportunity to do a brand that represents our home, Nebraska,” said Clint! Runge, Archrival managing director. “We are thrilled to create a meaningful brand that continues the growth of NIC and further cements Lincoln as a welcome surprise.”
Runge described The Scarlet Hotel brand as an experience that captures Nebraska in a night’s stay. While having the amenities of a world-class hotel, guests will feel a sense of hometown comfort, he said. Small-town generosity, spaces for genuine connections and a spirit of a common good are brand pillars. Every guest room will highlight a different Nebraskan, honoring untold stories and diverse individuals who have called this place home. As the only hotel on a University of Nebraska campus, the hotel will offer a premium, playful and common-sense experience totally unique for those visiting Lincoln, Runge said.
The hotel, on the corner of Transformation Drive and 21st Street, will be owned, operated and managed privately. The property will include a full-service restaurant, coffee shop, sandwich shop, fitness facility, rooftop bar and additional high-end features to ensure an outstanding guest experience.
As part of NIC’s mission to create and further partnerships between the University of Nebraska and the private sector, the hotel will be home to academic space managed by the University of Nebraska–Lincoln’s College of Education and Human Sciences and will house the Hospitality, Restaurant and Tourism Management program.
“CEHS is committed to extending learning beyond the classroom by providing a variety of out-of-classroom and experiential learning opportunities,” said Sherri Jones, dean of the college. “At The Scarlet, our hospitality, restaurant and tourism management students will be in the real world, close to the action, learning and gaining hands-on experience in a world-class hotel.”
The hotel project brings to Lincoln and Nebraska an innovative public-private partnership that will benefit students, faculty, hotel visitors and the local community. The academic unit housed in the hotel will educate students involved in the hospitality industry, while the hotel brand and feel will attract visitors from near and far. The property will allow for real-life research and improve Nebraska’s reputation as an industry leader in the areas of hospitality, restaurant and tourism.