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Mayor Leirion Gaylor Baird joined local and state business leaders on Thursday in urging residents to support the community during the holidays by shopping locally.  She also issued a proclamation declaring November 25 as Small Business Saturday in Lincoln and highlighted the benefits of supporting Lincoln’s vibrant economy.

“Here in Lincoln, we are grateful for the thousands of small businesses and local entrepreneurs who not only make shopping for gifts so much fun, but also provide excellent customer service, create meaningful jobs and relationships, help circulate dollars within our local economy, support our local families, and give back to our community in many ways.”

Lincoln Chamber of Commerce President says this is the time of year when businesses need to succeed more than ever.  “Many of our retailers in particular look at this time of year all year long and some of them make up half of their revenue during this seasonal cycle.”

Machelle Kolbo is co-Founder of Love, the Locals and Machelle Kolbo Design Studio and urges shoppers to take advantage of the wide variety of handmade and distinctive products made by their fellow community members.

“I would encourage you to shop local where you can this upcoming holiday season. Lincoln is rich with unique local businesses to support, and we need to support them to keep their beauty alive in our city.”