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Record-Breaking Travel Numbers Expected July 4th Weekend

By Chase Porter Jun 27, 2023 | 12:29 PM

Residents of Nebraska and Iowa are expected to travel in record numbers for Independence Day this year. AAA forecasts more than 3.7 million travelers from the West North Central Region of the U.S. will take at least one trip of 50 miles or more, between Friday, June 30 and Tuesday, July 4. That’s 140,000 more holiday travelers than the previous record high, set in 2019 and 2022.

While it’s still too early to know exactly what drivers will pay at the pump this Independence Day, it’s likely to be well below what drivers paid during last year’s holiday period. The average over the 4th of July holiday (July 1 – 6, 2022) was  $4.64 – $4.70 per gallon in Nebraska and $4.57 – $4.61 per gallon in Iowa. So far this summer, gas prices have been somewhat erratic, but the state average in Nebraska and Iowa, remained below $3.45 per gallon, thanks to the lower cost of oil.

Friday, June 30 is expected to be the busiest day on the roads during the Independence Day holiday weekend, according to INRIX, a provider of transportation data and insights. The worst travel times vary by day but are generally in the afternoon and early evening.

Average travel times are estimated to be 30% longer than normal, particularly in major metro areas, near beaches and attractions. To avoid the heaviest congestion, INRIX recommends drivers leave in the morning or after 6 p.m.

Summer Travel Trends and Tips

Travel demand has steadily increased since 2020, and this summer is poised to be one for the record books. Here are some trends and tips from AAA Travel.

  • Air travel is seeing the biggest spike in demand despite higher ticket prices. Passengers are paying 40% – 50% more for flights compared to last year, yet AAA data shows bookings remain strong. Many airlines are responding to surging demand by hiring more staff and taking smaller regional planes out of service and replacing them with larger ones to increase capacity. However, there are still challenges, including a shortage of air traffic controllers that has led to reduced service in and out of New York City area airports.
    • AAA Travel Tip: Apply for TSA Precheck to avoid long security lines at packed airports.
  • Hotel prices are up slightly over 2022, but not by much. While the number of domestic hotel bookings is about the same as last year, AAA data shows international hotel bookings are up 80% compared to 2022. International travel demand is booming and so are passport applications. The U.S. State Department says it’s processing half a million applications a week. Routine service is averaging 10-13 weeks.
    • AAA Travel Tip: Need a passport fast? RushMyPassport provides expedited services and discounts for AAA members.
  • Car rental shortages seen during the pandemic have improved. Inventory has steadily increased since last year, with newer models and electric vehicles added to fleets. AAA data shows rental prices are down slightly from last year. Demand for international rental cars is up more than 80% compared to 2022.
    • AAA Travel Tip: Prepay for your rental car to be eligible for added savings and the confidence that the car of your choice will be waiting for you as planned. If you’re planning to drive abroad, keep in mind some countries require International Driving Permits.
  • Cruising is back to pre-pandemic numbers, with sold-out ships and advance bookings. Prices are about the same as 2022, with certain cruises a bit higher this year due to demand. Alaska cruises are particularly popular this time of year. AAA booking data also shows Caribbean cruises and European river cruises are top vacations in 2023.
    • AAA Travel Tip: Protect your investment with travel insurance. AAA data shows demand for travel insurance is up more than 100% over last year, as more travelers now see the need to prepare for the unexpected.

(Photo Courtesy: AAA)

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