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Nebraska Athletics Unveils Updated Herbie Husker

By Kaleb Henry Apr 17, 2023 | 10:32 AM

A new look for an old friend.

Nebraska Athletics unveiled the new-look Herbie Husker Monday morning. The iconic logo resembles the original version that came out 50 years go.

Original Herbie Husker is on the left with updated Herbie Husker’s football specific logo on the right. Images courtesy Husker Athletics

“Herbie Husker has been one of the iconic symbols of Nebraska Athletics for nearly 50 years,” Nebraska Vice Chancellor/Director of Athletics Trev Alberts said. “Our fans are passionate about all things related to the Huskers, and they have a particular fondness for Herbie. We are excited to present modernized Herbie Husker marks and logos and thrilled to unveil our new Herbie mascot at Saturday’s spring game.”

Image from UNL licensing and branding guide.

The Herbie Husker character evolved out of Nebraska’s trip to the Cotton Bowl following the 1973 season. Artist Dirk West designed a Cornhusker cartoon for the Cotton Bowl press headquarters, and Nebraska Sports Information Director Don Bryant later contacted West for permission to use the cartoon. West refined his original cartoon and improved some of the character’s features. The new Herbie Husker character first appeared on the cover of the 1974 Nebraska Football media guide and has been a favorite of Nebraska fans over the past five decades.

Sport specific logos were created for 10 of Nebraska’s varsity programs.

The marks for Lil’ Red and the Blackshirts have also been udpated. New merchandise is now available at shop.huskers.com.

The Herbie Husker costume mascot will make his first public appearance at Saturday’s Red-White Spring Game.

You can watch the video reveal below.