Over-the-counter hearing aids are now available at select Hy-Vee stores with no exam or prescription necessary. In an effort to make hearing aids more accessible and affordable, the FDA recently ruled that individuals ages 18 and older with mild to moderate hearing loss can purchase hearing aids in stores or online without a medical exam, prescription or a fitting adjustment by an audiologist.
Customers can now find several affordable over-the-counter hearing aid options at select Hy-Vee stores starting at less than $500.
“By offering low-cost, over-the-counter hearing aids, we continue to make health care more accessible to improve the health outcomes of our patients,” says Aaron Wiese, CEO of Hy-Vee Health and Innovation and president of Hy-Vee Healthcare, LLC. “The latest FDA ruling complements Hy-Vee’s mission of making lives easier, healthier and happier.”
The Hy-Vee store at 6001 Village Drive in Lincoln is now offering hearing kiosks and over-the-counter hearing aids for purchase.





