An old Husker will have a new path.
Matt Davison is set to serve as President of the 1890 Initiative, a new Name, Image, Likeness collective in support of Nebraska Student-Athletes. Davison will leave his role as Senior Associate Athletic Director at the University of Nebraska-Lincoln. He spent five seasons on the Nebraska staff.
The 1890 Initiative will focus on Nebraska football and volleyball players, aiding them to connect with local charities, partnerships, and networking opportunities with local businesses.
Today Tom and @ShawnPeed, along
with former Husker @Matt_Davison, announce the launch of The 1890 Initiative in Support of Nebraska Student-Athletes. 1890 will assist athletes with opportunities in Nebraska through local charities, partnerships & networking with local businesses. pic.twitter.com/cq7bcBfxUd— The 1890 Initiative (@1890Initiative) October 5, 2022
The collective is funded by prominent Nebraska businessmen Tom Peed and son Shawn Peed. According to a release, the Peed family is providing a “generous annual contribution” that will allow all additional contributions made to go director to the Nebraska athletes.
The start of this collective will also bring an end to another. Athlete Branding and Marketing, LLC will cease operations at the end of 2022 and be absorbed into 1890.
There has not been an announcement regarding Davison’s role with the Huskers Radio Network for football broadcasts.