The tragic events unfolding in Ukraine have many searching for ways to donate to relief efforts. If you are among those who desire to help the people of Ukraine, there are ways to maximize the efficiency of your efforts.
The Better Business Bureau has been evaluating charitable organizations for nearly 100 years. Josh Planos with the BBB Nebraska says through their Wise Giving Alliance, donors can be sure they are effectively contributing to charities that have a proven track record. You can find useful information at Give.org.
Planos says it’s vital that you have the information needed to avoid relief efforts that are mostly assisting themselves rather than the true victims of the war in Ukraine.
Here are some points BBB urges you to consider as you determine the right group for your donation:
- Can they even get to the impacted area? Check whether the charity already has a presence in Ukraine and is positioned to quickly aid those in need.
- Is it worthwhile to help a local clothing or food drive? Getting items from Kansas to Ukraine is a complicated business. Logistics, timing and dispersal methods must be worked out. Established relief organizations are your best bet for efficiency and nonduplication of other efforts.
- How experienced is the organization? The good intentions of new groups may not translate to effective aid delivery.
- Thinking about helping a crowdfunding appeal? Give to someone you know and trust! Review their policy about fees and fund distribution. Vetting policies can vary from site to site, with some doing hardly any vetting of the appeal. Look to see if they provide a description of their security measures.
- Are they claiming “100% will be spent on relief?” Charities have necessary fundraising and administrative expenses. Even a credit card donation will have a processing fee. Watch out for spectacular claims.
- How do they stack up to BBB’s Charity Standards? Check their trustworthiness by viewing an evaluative report compiled by BBB Wise Giving Alliance at org. You’ll see a list at the site of charities specifically providing relief assistance for Ukraine. These organizations meet the BBB Standards for Charity Accountability.
If you have questions regarding a charity appeal, or other concerns surrounding how to donate to Ukraine relief, check with BBB at (800) 856-2417 or at BBB.org.