HeyMike, a Lincoln-based company founded by Mike Smith, has assumed management of the Lincoln Railyard in the Haymarket District.
The new management agreement, announced this week by Railyard development company WRK and HeyMike, will focus on local markets, live music and events to bring new energy to the Railyard as the city emerges from the effects of COVID-19.
HeyMike helps organizations impact their communities through storytelling, creating disruptive moments, and building their long-term strategy. The company’s team has created events, produced video content, and partnered with brands all over the country, and are eager to focus efforts on Lincoln.
“Our team is excited to reimagine and revitalize the Railyard. We love this community & want to see it continue to grow & thrive,” said Mike Smith, who will lead the team of people managing the Railyard. He continued, “Our entire community was impacted by COVID, this is a massive opportunity to bring new ideas & energy into shaping our community moving forward. I’m not the type to sit around & complain about what Lincoln isn’t, I’m here to help shape what it can be.”
HeyMike’s premiere event as manager of the Railyard – a Makers Market featuring 20+ local makers, creatives and artists – will take place on Sunday, June 13th from 12:00 – 3:00 pm. The Lincoln community is invited to come to the event and find unique, locally made products and support the creative community. Follow the Railyard on Instagram @railyardlincoln and @heymikeco for upcoming events.