COVID-19 has impacted the lives of all Nebraskans. As an important
initiative to help fight this pandemic, the Douglas County Health Department and Omaha Community Foundation teamed up to develop a unified campaign to Do Right, Right Now.
This caring but urgent call to action is critical to getting back to a safe, healthy, and active lifestyle for which everyone is longing.
“As the 7-day rolling average in new cases is rising in Douglas County, we wanted to create a unified message to our community on simple ways all individuals can do their part to help stop the spread,”
said Dr. Adi Pour, Health Director with Douglas County Health Department. “Initially focusing on Douglas County, we felt the need for the campaign to extend to all of our Nebraska neighbors, transitioning this initiative into a statewide effort.”
As the campaign grew, leaders from outside of Douglas County were brought into the conversation, and through a partnership with the Nebraska State Department of Education and Nebraska Children and Families Foundation, the campaign has expanded to serve the entire state of Nebraska.
The objective of the campaign is to raise awareness of different ways Nebraskans can help protect themselves and others from the virus. The collective goal is to reduce and eventually eliminate the spread within communities, while shining a light on the impact this pandemic has on mental health. This positive campaign reinforces wearing a mask, washing hands, and giving appropriate space. Messaging will evolve over the 6 to 9 month campaign to encourage actions such as getting a flu shot, getting a COVID test if symptoms are present, and getting a vaccine once available.
“As we work together to slow the spread of the virus, it’s on all of us to take personal responsibility for wearing a mask, washing our hands, and watching our distance,” said Governor Ricketts. “This campaign will encourage individuals to be proactive in doing what is right and taking the necessary precautions. It will help our schools and businesses stay open. On behalf of the state of Nebraska, thank you to all partnering organizations and media outlets for donating their time and resources to deliver a positive, yet critical message for people to rally around.”
To learn more visit DoRightRightNow.org.